Leading Data Center Management as a Service (DMaaS) provider works collaboratively to boost industry sustainability and European economic growth
LONDON – December 8, 2021 – Serverfarm, the innovative data center developer and operator, announces that it has joined two European data center organizations: the Climate Neutral Data Center Pact and Dutch Data Center Association (DDA). By signing the pact and joining the DDA, Serverfarm is making new public commitments to support the company’s long-standing sustainability mission.
Serverfarm’s approach is to reuse and modernize facilities, applying its Data Center Management as a Service (DMaaS) solution powered by InCommand to manage enterprise workloads in an automated, highly efficient manner — thereby reducing the need for carbon-intensive data center builds. An independent consultant determined that this strategy results in up to an 88% reduction in embodied carbon emission when compared with standard new construction.
Signatories to the Climate Neutral Data Center Pact agree to undertake a series of actions to make data centers climate neutral by 2030, including hitting energy efficiency targets and reusing equipment and heat. The DDA, the trade association connecting 93% of market-leading data centers in the Netherlands, supports economic growth in the region and improves data center sustainability.
“With data centers in Amsterdam and London and executives across EMEA, Serverfarm’s footprint in Europe is growing, yet we’re dedicated to keeping our carbon footprint to a minimum,” said Jochem Steman, Serverfarm’s Vice President of Colocation Europe and an Amsterdam native. “These two coalitions are powerful forces for the greater good in the European data center industry, and we’re proud to work with other operators and trade associations to reel in carbon and energy usage. We’ve long believed that tackling data center sustainability must be a collaborative effort.”
Serverfarm developed Steman’s position in July in response to the growing need for enterprise colocation spurred by the pandemic. Over the past year, Serverfarm has been growing rapidly across Europe, the Middle East, the U.S. and Canada, with more than 700 locations now under management across more than 40 countries.
For more information on Serverfarm’s stance on sustainability, click here.