Sustainability

Sustainability is more than a buzzword; it’s a necessity. And data center sustainability is no exception. It has become imperative for data centers to employ green initiatives to help our future, especially since many enterprises are now looking at data center sustainability initiatives when choosing a facility to meet their growing capacity and infrastructure needs.

As IDC has forecasted, global data will reach an eye-opening 163 zettabytes by 2025. This rise in data has also increased the data center industry’s urgency to mitigate carbon emissions and reduce its overall carbon footprint.

Sustainability is at the heart of Serverfarm’s mission, especially as we continue to scale worldwide. Serverfarm has embraced a model of reusing existing real estate to help eliminate the embodied carbon associated with a standard new construction facility. A recent report and analysis of our Chicago data center has proved that this sustainability-driven approach can result in a modeled 88% embodied carbon emission reduction.

Serverfarm’s modernization model means reduced greenhouse gas emissions now. Buildings and construction directly represent around 39% of all annual global greenhouse gas emissions, so reducing the carbon produced by developing new buildings is an essential component to mitigating our global climate crisis.

This approach helps Serverfarm offer clients the most sustainable and efficient data center capacity available. It also allows us to preserve commercial space that might otherwise be abandoned or underutilized while meeting our clients’ increasing capacity demands.