Data Center and IT Infrastructure Leader Serverfarm Unveils New Brand
New visual identity and website highlight company’s expanded focus across all aspects of data center management and operations
LOS ANGELES, CA – March 31, 2016 – Server Farm LLC, the leading company for building, managing and servicing data centers and IT infrastructure, today launched a refresh of its corporate brand, unveiling a new identity and website. L+B Design, a Seattle-based design firm, was retained to develop the new identity, which represents Server Farm’s mission to provide a holistic approach to building, integrating and managing data center environments and IT deployments.
Serverfarm provides innovative ways to deliver IT infrastructure management and data center facilities across the nation. In the last 13 years it has grown from a real estate pioneer into a broader connected technology partner by responding to the needs of its customers and expanding into IT infrastructure management, which enables fast-growing customers to scale their businesses efficiently and cost effectively.
“The evolution of our brand identity and launch of our new website showcases Server Farm as a powerful, proven and progressive IT infrastructure management company at the center of a connected and ever-changing world,” said Melle Amade, Director of Marketing for Server Farm. “Partnering with L+B Design was an obvious choice since they have a long-standing expertise in the industry. Their passion and creativity in supporting our growth has clearly made a difference,” she added.
“In a highly competitive and rapidly growing industry, it was important to elevate Server Farm’s identity beyond being an award-winning data center real estate builder, to a full IT infrastructure and data center management organization. Our approach was to reflect its dynamic, innovative and forward-thinking culture into an identity that is compelling yet professional and trustworthy,” said Laurent Bourscheidt, Principal and Creative Director at L+B Design.
Serverfarm is a unique data center company whose mission is to maximize data center and IT infrastructure efficiencies by providing a holistic approach to building, integrating and managing data center environment and IT deployments. Through their proprietary InCommand™ managed service, they provide customers with staffing, training, workflows and a data center portal that provide unprecedented process consistency, knowledge management, and KPIs to regulate IT infrastructure. With more than 14 years in the industry, Server Farm delivers complete data center oversight from facility to IT infrastructure management, which enables their customers to concentrate on growing their businesses. For more information visit www.serverfarmllc.com.
About L+B Design
L+B Design is an award-winning international creative consultancy delivering growth and business transformation through smart, strategic-thinking, engaging stories and effective visual experiences. Based in Seattle with locations in New York and Paris, With more than fifteen years of experience in providing world-class branding expertise for global Fortune 1000 companies in the B2B and B2C space as well as start-ups and privately owned organizations, L+B Design is well versed in 360 degree focus marketing approach and branding development for print, digital and environmental applications. More information can be found at www.lplusbdesign.com.