Serverfarm Expands Executive Team with New Chief Product Officer

Serverfarm Data Leadership

ServerFarm Team

Driving Innovation in Data Center Solutions: Greg Ford Joins Serverfarm as Chief Product Officer

Serverfarm LLC, a leader in sustainable data center development and operation, has appointed Greg Ford as its first Chief Product Officer. Greg will be responsible for developing and expanding Serverfarm’s unique set of real estate, colocation, and platform product offerings.

Greg Ford joins Serverfarm after seven years at Amazon Web Services (AWS), where he spent his first two years in data center capacity planning before leading teams responsible for data center expansion across the Americas. As a leader in Americas Data Center Infrastructure space, he built and scaled a dedicated edge supply team to propel AWS edge network, content delivery and localized compute growth and led an integrated real estate development and colocation leasing organization to scale AWS regions and AI infrastructure across both new and existing markets.

At Serverfarm, Ford will lead the team focused on expanding Serverfarm’s product strategy, which integrates activities across real estate development, design, construction, procurement and sales, to meet the evolving needs of hyperscale and enterprise customers. His background in both government and private sector roles gives him a unique perspective on data center infrastructure and customer needs.

Avner Papouchado

Serverfarm’s CEO, Avner Papouchado commented, “Our 25 years of growth has been driven by continuous customer-focused product development and delivery. The combined opportunities of hyperscale expansion and AI growth make it the ideal time for Greg to bring his wealth of data center infrastructure experience to fine tune our offering and become even more helpful to our customers. We are excited to welcome Greg to our team.”

Ford expressed his enthusiasm for the role, stating, “Serverfarm’s product leadership in real estate, colocation and data center operations is based on solving problems for customers and has always stood out in the data center market. I am thrilled to join the Serverfarm team and excited for the growth and expansion opportunities that lie ahead.”

Serverfarm has grown its offerings in real estate, data center development, and operations for its owned and operated fleet of data centers across North America and EMEA. The company also manages over 750 client facilities across the world through its InCommand data center management as a service. This DMaaS offering addresses changing customer needs combined with a deep understanding of the future direction that data centers must take. Using precise IT and facility data, the company is capable of sustainably maximizing facility capacity without the risk to ensure all assets are operating as efficiently as possible.

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